WINARSIH, MIA MAULIDA (2019) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA UD. BERKAT TALA PELAIHARI KABUPATEN TANAH LAUT. Diploma thesis, Universitas Islam Kalimantan.
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Abstract
Mia Maulida Winarsih. 2019. Effect of Service Quality on Customer Satisfaction at UD Berkat Tala Pelaihari Tanah Laut Regency. Advisor I: Hj. Lamsah, Supervisor II Dwi Wahyu Artiningsih. This study aims to find out and prove the quality of service affects customer satisfaction at UD. Thanks to Tala Sarang Halang Pelaihari. This study uses a quantitative descriptive research design. The population in this study were all customers for 3 months who transacted UD. Thanks to Tala, there are 88 customers. Based on calculations using Slovin formula, the sample used in this study amounted to 47 people. Data analysis in this study is simple linear regression. The results of the study showed that the results of the t test revealed that service quality variables had a positive and significant effect on customer satisfaction UD. Thanks to Tala, because at the significance level of 5% t count is greater than t table 9.378> 2.021. The coefficient of determination (r2) is 0.662, which means the ability of service quality variables (X) can explain the variable customer satisfaction (Y) UD. The Tala blessing is 66.2% while the remaining 33.8% affects the other variables not examined in this study. Keywords: Service Quality, Customer Satisfaction. ABSTRAK Mia Maulida Winarsih. 2019
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Undergraduate Theses > Faculty of Economics > Department of Management |
| Depositing User: | mr dwi ridho Indirwan |
| Date Deposited: | 09 Nov 2019 07:06 |
| Last Modified: | 09 Nov 2019 07:06 |
| URI: | http://repository.uniska-bjm.ac.id/id/eprint/732 |
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